METAMORPHOSIS

Change is inevitable, and necessary. Over the last few months a lot has changed not only in a personal matter but in my professional life as well.

I’ve made a switch from film production to advertising production. I recently joined Zebra Studios, a studio based in Mexico City where advertising content is produced. I don’t need to tell you that it’s a completely different world, and although I still like film production best I have found things I love about advertising.

First and foremost I love the dynamic environment. I love that everything is changing constantly and enjoy working on multiple projects simultaneously and the room that this environment leaves for pipeline and workflow experimentation and implementation.

I have found great comfort and learning with different workflows I have experimented in different projects ( and I’ve only been here for a month and a half! ) .

I really like the immense growth that artists have in an advertising studio. Since they are bombarded with all sorts of challenges all the time they keep growing and learning at a fast pace. Which is amazing.

I look forward to learning as much as I can about this fascinating industry, do you guys have any advice/ funny story? I’d love to hear it!