Change is inevitable, and necessary. Over the last few months a lot has changed not only in a personal matter but in my professional life as well.

I’ve made a switch from film production to advertising production. I recently joined Zebra Studios, a studio based in Mexico City where advertising content is produced. I don’t need to tell you that it’s a completely different world, and although I still like film production best I have found things I love about advertising.

First and foremost I love the dynamic environment. I love that everything is changing constantly and enjoy working on multiple projects simultaneously and the room that this environment leaves for pipeline and workflow experimentation and implementation.

I have found great comfort and learning with different workflows I have experimented in different projects ( and I’ve only been here for a month and a half! ) .

I really like the immense growth that artists have in an advertising studio. Since they are bombarded with all sorts of challenges all the time they keep growing and learning at a fast pace. Which is amazing.

I look forward to learning as much as I can about this fascinating industry, do you guys have any advice/ funny story? I’d love to hear it!

2 thoughts on “METAMORPHOSIS

  1. I don’t have a story or advice to share on the subject, but it makes me so happy to know you are growing so much! 🙂 I feel that your yearning for learning will take you to the most amazing places Dení! And I’m glad because this industry needs more people like you, people that respect their own work and the work of the team, and try to make the best of it every time.


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